ATHLETE: LaVar Arrington, Clinton Portis, Ray Lewis, and Brendan Haywood
MARKET: Washington, D.C./Baltimore
COMPLEX SAYS: The marketing team at Eastern Motors could write a book on how to make your local ad go national, and this spot starring various D.C.-area athletes is by far their most well-known. We already named the clip as one of 100 Best Internet Videos of the Aughts, so it's gotta be our favorite local ad starring athletes. Internationally known and locally respected? Yup. Salute.