Compared to its competitors, the Impreza already has quite a competent interior. The materials aren't lush, but they're not harsh to the touch; it's not lavish by any means, but it's got what you need. Still, Subaru would like to slightly one-up themselves. The Design Concept sports an interior that is meant to be as sporty as it is comfortable and as technologically advanced as it is intuitive. To that end, it's laid out a very attractive four-seat configuration with a central touchscreen display that handles navigation, audio, and car controls. Elsewhere you'll find touch-panels that control almost everything else in the car.