Who doesn't love a good beef? Whatever the forum, there's nothing better than seeing some open competition. Especially when that forum is the land of TV commercials. Last week, Audi dropped their "Friendly Competition" commercial to show how much better they're doing than their fellow German automotive rival BMW. To the uninitiated this may seem crazy—so blatantly going at a rival in an ad—but Audi's been doing this, and honestly, that wasn't even their best one! And lately it seems every car maker has an itchy trigger finger, as we've seen a number of them taking shots at each other in commercials over the past few years. Take a look below to see five of our favorites.
#1: Audi vs. BMW, Lexus, Mercedes-Benz and Ferrari
• Audi is the king of taking shots in commercials. They're like Apple in that regard. They have no problem going at anyone. In this ad they take shots at Lexus, BMW, Mercedes-Benz (all of whom they've gone at individually) and Ferrari. Ferrari! Who takes shots at Ferrari?! Audi does.
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