4. GOING TO NBA GAMES DOESN'T MAKE SENSE IN A RECESSION.
The NBA...Where Empty Seats Happen.
ISSUE: The NBA has whored itself out to corporate interests, making it less accessible to the common fan.
• Sports leagues' attendance figures are like an actress's weight'they'll only give you a number that makes them look good. Unsurprisingly, both the NBA and NHL are reporting increases in attendance this season. But look beneath the fudged statistics and you'll see a steady upswing in NHL attendance versus a decline in the NBA. In fact, the NHL is outdrawing the NBA in six out of 10 markets where NHL and NBA teams share an arena (source). Granted, the NHL can't compete with the NBA in terms of TV revenue. But whereas the NHL has largely retained its blue-collar fan base in spite of growing ticket prices, the NBA's luxury-box, corporate-flunky identity (been to a Knicks game lately?) has alienated some of its core fans. We can't all be Jay-Z.
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