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Sneakers › Air Jordan › Air Jordan 2012
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Air Jordan 2012

Air Jordan 2012

Air Jordan 2012
Picking up where the Air Jordan 2011 left off, the wingtip-inspired Air Jordan 2012 offered not only two inner booties (for a high or low cut) but three interchangeable midsoles, offering a groundbreaking six options in one shoe — making the equally groundbreaking $230 package price a little easier to justify. Amazingly, thanks to the use of Flywire and synthetics, the weight was still commensurate with a “normal” elite-level basketball shoe. It perhaps wasn’t as classically elegant as its predecessor—no one would mistake it for an Air Jordan 11 (XI)—but the Air Jordan 2012 played as well as any that came before. The packaging, however, took an exponential leap in size, as a tiered box was roughly the size of three conventional sneaker boxes.

And while some inspiration for many prior Air Jordans had come from dress shoes, this time it was the primary inspiration — more specifically Zoot suits and the whole jazz-era aesthetic. Again the designers were Tinker Hatfield and Tom Luedecke, and they took the look as far as they could—Hatfield working primarily on aesthetics, Luedecke making sure it all worked. But underneath all the jazz-era flash was the usual high-tech Air Jordan chassis, including a carbon plate and laser-cut detailing. The Jumpman, made from a contrasting piece of leather, fit into the upper as precisely as any jigsaw piece. And the finished shoe didn’t seem at all like it was made from three separate parts once it was laced up. All worked together in perfect harmony, a shoe suited for any player at any position on any level, up to and including the NBA All-Star Game. Designed once again with Michael Jordan in mind at all times, the Air Jordan 2012 utilized every bit of the latest performance advances—everything that was necessary for the best player on earth.

Air Jordan 2012 Sneakers on Complex.com
The 25 Best Sneakers From Nike iD's Tumblr

The 25 Best Sneakers From Nike iD's Tumblr

Get it custom.

Continue Reading » May 14, 2012 | 01:35:48 PM | Sneakers | ADD A COMMENT
Air Jordan 2012 Lite "Red/Yellow"

Air Jordan 2012 Lite "Red/Yellow"

Jumpman re-up.

Continue Reading » May 12, 2012 | 11:57:03 AM | Sneakers | ADD A COMMENT
Air Jordan 2012 Lite "Olympic"

Air Jordan 2012 Lite "Olympic"

2012 Lites for the 2012 Olympics.

Continue Reading » May 11, 2012 | 12:13:58 PM | Sneakers | ADD A COMMENT
Air Jordan 2012 Deluxe "Jordan Brand Classic"

Air Jordan 2012 Deluxe "Jordan Brand Classic"

East vs West.

Continue Reading » Apr 6, 2012 | 11:26:48 AM | Sneakers | ADD A COMMENT
Jordan Brand College PEs

Jordan Brand College PEs

March Madness from JB.

Continue Reading » Mar 14, 2012 | 03:37:04 PM | Sneakers | ADD A COMMENT
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