Reebok Explores Early Morning Creativity in Atlanta

Official release information for Reebok's latest installment of its '3:AM' series designed by Atlanta creatives LoveRenaissance and Freako Rico.

View this video on YouTube

youtube.com

Reebok's latest installment to its "3:AM" series explores creativity in the city of Atlanta during the early hours of morning. The footwear brand has partnered with Foot Locker and collaborated with local creative collective LoveRenaissance and artist Freako Rico for the series' second chapter of apparel and sneakers.

"Atlanta is a mecca of urban creative culture and a breeding ground of hip-hop legends. It’s a place that Reebok Classic and Foot Locker have had deep ties to for years, so we couldn’t be more thrilled to travel to Atlanta for this second installment of the 3:AM series," said Neal Taylor, general manager of Reebok Classic.

LoveRenaissance is an Atlanta-based music management company, record label, and publisher founded by members Junia Abaidoo, Justice Baiden, Tunde Balogun, Sean Famoso McNichol, and Carlon Ramong. Freako Rico is a local artist who's accolades include illustrating album artwork for rappers like Action Bronson and Ugly God. 

Foot Locker x Reebok '3:AM Atlanta' Series 2

Together, all parties came together to create a special capsule of footwear and apparel inspired by their home city. All-white silhouettes of the Reebok Workout Plus and Classic Leather have been given unique spins with details including colorful Reebok logos flipped upside down on the mid panel of LVRN's pair, and embroidered branding on the toe of the version designed by Freako Rico.

"Reebok Classic and Foot Locker gave us the chance to reinterpret icons and to be the first music management company to have its own sneakers," said LoveRenaissance's Justice Baiden. "We’re excited to bring the energy of Atlanta to the world through these designs."

The entire "3:AM Atlanta" collection will be available exclusively at select Foot Locker stores, footlocker.com, and reebok.com on Friday, April 27.

Foot Locker x Reebok '3:AM Atlanta' Series 3
Foot Locker x Reebok '3:AM Atlanta' Series 1