In typical Jordan Brand fashion, it's reportedly already lined up one of this year's biggest holiday releases, the return of the "Concord" Air Jordan 11s. Last seen in its original mid form in 2011, the "Concord" colorway is sure to be sought after, but if its rumored production numbers prove to be true, the sneakers could be easier to obtain than most hyped releases.
According to info from leak account @pinoe77, there will be nearly one million pairs of "Concord" 11s in men's sizing—989,566, to be exact—with around 850,000 additional pairs spread across GS, PS, and TD sizes. For those keeping score at home, that's close to two million total pairs of "Concords" in the wild.
While these figures may seem surprising on paper, there's precedent for similarly high output of the brand's holiday drops. In 2016, it was reported that the brand sold over one million pairs of "72-10" Jordan 11s in December 2015, and Jordan Brand later said the launch was the biggest nike.com release ever. The following year, Jordan outdid itself with the "Space Jam" 11s, a release it called "the largest and most successful shoe launch in the history of Nike."
The "Concord" Jordan 11 is expected to release in December, although an exact date has not been confirmed. Note that the image above is the 2011 release and not necessarily an accurate representation of what will be dropping this holiday season.
