For the second year in a row, PUMA will be the official footwear sponsor of ComplexCon. In 2016, the Global Sportswear Brand brought a big pop-up with exclusive merchandise to Long Beach, and this year it will do the same, but on a much larger scale. PUMA will use ComplexCon 2017 as a platform to celebrate the upcoming 50th anniversary of the PUMA Suede, continue its "Run the Streets" campaign with brand ambassadors like Dave East, A$AP Twelvyy, Sonny Digital, and Mick Jenkins, and release drop two of their collaborative headwear capsule with Gunner Stahl.
With musical performances, pop-up shops, art displays, discussion panels, and more, ComplexCon was created to "bring the Internet to real life," and PUMA is looking to elevate that experience with many engaging activations. Attendees of the festival and exhibition will have the opportunity to bring their talent and creativity to life in collaboration with several PUMA-affiliated celebrity mentors. Whether you're a photographer, musician, model, or designer, there will be opportunities of a lifetime offered exclusively at ComplexCon.
Designers: Want the opportunity to bring your vision to life? Want a flight to NYC? Show us your product design abilities at the Puma booth, to be reviewed by Jay-Z affiliate Emory Jones.
Photographers: Want the opportunity to shoot your own PUMA campaign? Share your portfolio at the PUMA booth, have it reviewed by Gunner Stahl, and make it happen.
Aspiring models: Want the chance to model in a PUMA ad campaign and receive a year's supply of PUMA products? Show your best OOTD at the PUMA booth, be reviewed by Justine Skye, and make it happen.
Artists: Looking for the chance to showcase your music? Want to hear your track on PUMA’s Instagram story & Yes Julz's “New Music Monday” Snapchat story? Show Yes Julz your best mixtape at the PUMA booth, and make it happen.
Hustlers: Want to be a behind-the-scenes photographer on a PUMA campaign shoot? Show off your daily hustle at the PUMA booth, be reviewed by Big Sean’s tour photographer, Thomas Falcone, and make it happen. As an added bonus, get the opportunity to have a meet and greet with Big Sean.
Submission is first come, first serve. Anyone at ComplexCon can bring their photography, music, product concepts, videos and all other original creative content to the PUMA booth on their phone. A staff of seasoned industry professionals and cultural influencers will review their work on the spot for about 5 minutes. The overall criteria for content shared is that it must be original work and answers the specific brief at hand. Each reviewer (there are 3 windows reviewing at all times from 10am - 6pm) will be filtering creativity and craft through their own lens.Consider PUMA's activation to be more akin to a portfolio review/job fair where everyone is rewarded with feedback (at the very least) for participating with the single attendee who is awarded that brief's assignment will be selected after two rounds of reviews, and will receive a text or call to come to the booth sign a creative agreement on the spot.
From feedback to a printed educational resource, to joining the PUMA 2018 creative roster (a list of people PUMA wants to work with 2018), to being awarded a massive job opportunity with PUMA, everyone who shares their work at the booth walks away with something.
The second annual ComplexCon will be held on November 4-5, 2017 in Long Beach, California. Check out the exclusive PUMA activation schedule listed below and make sure you're in the building when it all goes down.
Saturday, November 4th
Reviewers: 10:00pm - 1:00pm
Three (3) individuals in the PUMA booth will review and select the best submissions for the Gunner Stahl appearance.
Gunner Stahl: 1:00pm - 2:00pm
Share your photo portfolio with Gunner Stahl. One (1) attendee chosen to have photography featured on Long Beach OOH and future PUMA campaign use.
Reviewers: 1:00pm - 2:00pm
Three (3) individuals in the PUMA booth will review and select the best submissions for the Thomas Falcone appearance.
Thomas Falcone: 2:00pm - 3:00pm
Share content representing your daily hustle. One (1) attendee chosen to have meet & greet with Big Sean @ ComplexCon and opportunity to be a BTS photographer on a PUMA campaign shoot.
Reviewers: 2:00pm - 5:00pm
Three (3) individuals in the PUMA booth will review and select the best submissions for the TBD appearance.
TBD: 5:00pm - 6:00pm
Share content representing your daily hustle. One (1) attendee chosen to provide create input on a future PUMA campaign plus a year's supply of PUMA product.
Sunday, November 5th
Reviewers: 10:00pm - 12:00pm
Three (3) individuals in the PUMA booth will review and select the best submissions for the Justine Skye appearance.
Justine Skye: 12:00pm - 1:00pm
Show Justine Skye your best #OOTD. One (1) attendee chosen to model in a PUMA campaign and a year's supply of PUMA product.
Reviewers: 12:00pm - 2:00pm
Three (3) individuals in the PUMA booth will review and select the best submissions for the Emory Jones appearance.
Emory Jones: 2:00pm - 3:00pm
Present your product design looks to Emory Jones. One (1) attendee chosen to bring vision to life in NYC (includes travel).
Reviewers: 2:00pm - 4:00pm
Three (3) individuals in the PUMA booth will review and select the best submissions for the YesJulz appearance.
YesJulz: 4:00pm - 5:00pm
Share your best mixtape to YesJulz. One (1) attendee will have their track featured on a PUMA Instagram story & YesJulz "New Music Monday" on SnapChat.
