In years gone by, it was entirely possible for an athlete, an actor or a musician to get by purely on talent alone. In 2017, athletes are models and investors. Actors are DJs on the side. Musicians are juggling writing and producing music, with curating social media content and making vital connections within the industry. Success is now as reliant on hustle as it is on talent.

The delicate balancing act for the modern musician starts in the lab, where the advent of home studios means we are now experiencing more self-contained artists than ever before; it’s not unusual for one artist to handle the writing, performing and production of music, all from one place. Simultaneously, artists are handling their own administrative work, presenting their best work on social media and staying on top of trends from new sounds to new streaming services and online tools.