Jordan Brand Redesigned One of Its Flagship Stores to Launch the Ultra Fly

Pulling out all the stops for Jimmy Butler's first shoe.

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Complex Original

Image via Complex Original

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Jimmy Butler's unofficial signature shoe is almost here, and Jordan Brand is pulling out all the stops for the sneaker's launch.

After getting pushed back a few weeks, the Jordan Ultra Fly worn by Jimmy Buckets is finally set to drop next Friday, April 15. Ahead of the big day, the brand decided to do something special for Butler's hometown of Chicago by revamping the Station 23 training area in its 32 South State flagship store.

From the hardwood and the hoops to the bevy of Jordan-branded decor, Station 23 has been painted black and teal as a nod to one of the Ultra Fly's lead colorways. Aside from the revamped space, the brand will also be celebrating the Ultra Fly's release by hosting an exclusive training event this Sunday, April 10. 

Spots are still open for the training sessions, but they're definitely not going to last long. Sign up here and look out for the Jordan Ultra Fly to release on April 15 for $125. For more information, visit 32southstate.com