Thanks to Stephen Curry, Under Armour's basketball line has come a long way, but just a few years the brand had trouble getting attendees at its own youth camp to wear its sneakers. Under Armour grass roots executive Chris Hightower recently spoke with Slam about the steady growth of the brand's presence in the youth basketball circuits, and the topic of its new found sneaker hype was was discussed.

Up until the launch if the Curry 1 in 2015, Under Armour struggled to gain momentum in the basketball market, so it's not surprising that attendees preferred to wear other brands when given the opportunity to. “We’ve been able to grow in leaps and bounds, from 2010 when we first had footwear and having kids select what shoes they wear, we would have less than five kids wanting to wear our shoes. Now, in less than five years, we are 100% compliant having kids in all Under Armour footwear," said Hightower. Curry has quickly become one of the world's most popular athletes, so we imagine future attendees will be more than happy to continue to wear Under Armour sneakers both inside and outside of the camps.

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