Everyone's gearing up for Nike Air Max Day, taking place on March 26, and for their part ASOS have shown their appreciation for the Swoosh's most iconic technology with this awe-inspiring video from Grammy-nominated director Dexter Navy, which features self-professed Air Max 95 — or 110, if you know, you know — lover Jme.
Check out the video above which pays homage to the Air Max's influence on the UK scene, ranging from style to music and beyond. The video also includes some exclusive bars from the Boy Better Know MC.
As you'll see from the video, Dexter Navy's trademark style of high intensity colours and distorted cinematography is in full effect, creating another trippy experience for viewers to appreciate and something befitting of Nike's Air Max legacy.
