Odell Beckham Jr. is going to Super Bowl 50 — sort of.
It's been announced that the Giants wide receiver will star alongside model Emily Ratajkowski for Buick's first-ever Super Bowl commercial. In a continued effort to revamp its image, Buick's ad will feature the Cascada, the brand's first convertible model in 25 years. However, the car might not even be what ends up winning over the younger demographics.
As if the duo of Beckham Jr. and Ratajkowski wasn't already on-trend enough, Beckham's footwear should be enough to seal the deal. He's rocking a pair of "White/Cement" Air Jordan IVs way ahead of schedule, as the sneakers don't officially release until February 14.
"For Buick, Odell Beckham Jr. represents unique talent and commitment to excellence that mirrors Buick's commitment to performance. Emily Ratajkowski brings style which aligns with the Cascada's design and adventurous spirit," a Buick exec told Campaign.
Look out for the full spot to air during Super Bowl 50 on February 7, and expect the "White/Cement" Jordan IVs to hit stores the following week on February 14.