In case you missed it, Nike pretty much ran the world in 2015. Its fiscal 2016 first quarter earnings (which were actually reported last September) eclipsed $8.4 billion, a figure that not even expert analysts were able to predict. More recently, Nike announced growth to the tune of $7.7 billion in the last three months, leaving its competition in the dust. Now, CEO Mark Parker is explaining a few of the reasons that the brand has been able to maintain this level of success over the years.
In a new interview with Fast Company, Parker points to Nike's ability to take input from its athletes and turn it into functional innovations as a major key to the brand's success. "The commitment to great design and to innovation — that's really at the core to any successful business and it's a prerequisite to realize your great potential as a company," Parker said.
Check out his comments in full by clicking play on the clip above.
