What has happened to Jordan Brand? Are its days of selling out Retros finally over? Did Yeezy really jump over the Jumpman? Should I sell all my Jays?
Relax. Before you start panicking, Jordan Brand is fine and Kanye West still has quite a bit of work to do before he comes anywhere close to the numbers Michael Jordan is putting up in the footwear game. Fact. However, it does come as a surprise that a full size run of the new Air Jordan IV Retro "Alternate 89," which released a few hours prior to this post, is currently still available on NikeStore.
So what gives? Well, as outsiders looking in, we can't say for sure, but the assumption is that Jordan Brand has increased production for this release and possibly future releases. Many of us in the community have complained about JB not making enough shoes to appease the masses. Maybe they've finally listened. Now if the next Don C x Air Jordan 2 Retros that are supposedly dropping at the end of the month don't sell out quickly, then Jordan Brand might have to reevaluate some things.