Year Released: 1990
Standout Feature: Increased Air volume
A “bigger is better” attitude was introduced on the Air Max 90, as the design team behind the sneakers—once again led by Tinker Hatfield—looked to outdo their previous innovations. The self-imposed challenge worked, as the Air Max 90 introduced a larger volume of encapsulated Air and bold, new colorways that would go on to define the series. For runners, this meant increased comfort, but on the streets, new trends were brewing.
The Air Max 90’s “Infrared” style has earned iconic status over the years, and the “Laser Blue” and “Concord” makeups also deserve a nod for their head-turning designs. The idea here was that the vibrant pops of color would draw attention to the Air unit, letting everyone know that Air Max had officially arrived.