After nearly a year of hosting a rotating pop-up space for its collaborative sneakers, Massachusetts-based Concepts is firmly planting its flag in New York City and opening a permanent retail operation.
Starting tomorrow, Saturday, November 21, Concepts will have an NYC shop, which is a long way from its humble beginnings of having a small build out in the corner of The Tannery, Concepts' parent shop, before relocating next door on Brattle Street in Cambridge, Mass.
For the opening, Concepts will have restocks of the "OVO" Air Jordan Xs and the "Black Pirate" adidas Yeezy Boost 350s. A Concepts x Reebok Club C has also been previewed and could potentially release in the near future.
Concepts' new store will open tomorrow at 10 a.m.
