A lot of sneaker news happens each day, so it's hard to sift through all of it and shake out the clutter. Your Twitter feed is likely full of Air Jordans releases dates and sneakers on sale, but what's worth paying attention to? Beyond that, there are daily industry rumbles that may affect the athletic footwear world as a whole. Oh, and memes, Vines, and other shenanigans, too. Here's what you need to know.

Nike's Twitter Account Completely Sonned a Thirsty Sneakerhead Who Wanted Shoes for a Date

"By now, sneakerheads should know that the team behind the Nikestore Twitter account have a rather unforgiving sense of humor. One guy just had to learn this the hard way after trolling them for a pair of "Moon Landing" Air Max Lunar 90s."

Nike CEO Mark Parker Says There's Never Been More Potential for Jordan Brand

"Jordan Brand, at least on the roundup of sneaker blogs, is the most important aspect of Nike's business. Although that's not entirely true, the Nike offshoot has a loyal following and, according to the brand's CEO, Mark Parker, has a huge opportunity for growth."

Even Michael J. Fox Is Waiting for the Auto-Lacing Sneakers From 'Back to the Future II'

"In the clip above, Fox reunites with his old friend "Doc" Brown, played by Christopher Lloyd, to sit down at a diner and catch up on all the movie's predictions that actually happened. 3D films? Check."Fingerprint technology? They got that one right. But how about "those self-tying sneakers?"