In recent times, releasing "Packs" has been the in thing to do and adidas is leading the way with radical pieces of unique technology. Fresh off the Supernatural Pack, welcome in the Hunt Pack; a series of boots that glow in the dark! If you want to get noticed, this is the way to go about it!
But have the folks at adidas HQ got it right with this collection and does it fit the mold of our expectations for the brand? Here, we take a look at what this collection has to offer and offer our take on whether adidas has got it right or not.
Bryan Byrne is the founder of SoccerCleats101. Got a question about boots? Hit up Bryan on Twitter.
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Glow In The Dark Technology
Cleats: Predator Instinct, 11pro, adiZero f50, Nitrocharge
What better than a boot that lights up as the floodlights fail in your local Wednesday night pick-up game? Boot fans - Immerse yourself in this fresh set of “glow in the dark” boots that are set to ensure players stand out across the globe as the nights get ever darker through the winter months. A unique skin has been added to each of the four primary silos that sets them apart from anything else in the market.
Not to confused with the reflective technology used on the recently released “Supernatural Pack”, these boots will automatically light up as the lights go off and not under the direct hit of bright lights. In reality, you should never really see the visual effect of these boots in action, as there are not many moments when you will be playing soccer in the dark!
Performance Uninterrupted
Key Technology: Lethal Zones (Predator Instinct), Comfort Frame (11pro), SprintSkin (adiZero f50), EnergySling (Nitrocharge)
The unique glow in the dark technology and unusual color combination will be feature on new versions of the final version of the Predator Instinct, the adiZero f50, 11Pro and Nitrocharge. Each of the boots will feature their unique performance characteristics such as the lethal zones, control pad and pass pad technology of the Predator Instinct, and the next-generation lightweight skin for the adiZero f50 boots.
So, if you are interested in picking up a pair you can rest assured that they are completely up to par with the top tier performance that adidas offers with their four primary silos.
The Final Predator Instinct
Importance: The final version of 14 Predator Instinct boots released during 2014.
To commemorate the 20th anniversary of the Predator, adidas set about releasing 14 special Predator Instinct boots through 2014. The immersive green colors of The Hunt Series glow in the dark and will ensure players stand out across the globe as the nights get ever darker this winter. This edition listed as the final version of the collection we will see. In fact, there are strong rumors circulating that this will be the final Predator EVER released. Could it be that adidas is set to retire the fabled Predator range?
If it is true, a glow in the dark version is not a bad way to go out. It is the type of release that can be added to any boot collection and continue to light up a room once the lights are out.
The Verdict
How will they sell? Very well - the kids will eat up this glow in the dark design.
Best cleats: adidas Predator Instinct - if they are set to retire, what a way to go out!
As a marketing strategy, this set of releases is pretty impressive from adidas. The technology employed is not something we regularly see on boot releases and although it is not likely to truly be seen in play, the concept is intriguing.
If it is true that adidas is set to retire the Predator, giving the final version a glow in the dark effect offers a double meaning. This is a silo that should never be forgotten, so the fact these light up in the dark represents the fact that they will never be forgotten.
