The adidas #miZXFLUX app is a game-changer.
With the platform, sneakerheads can customize the ZX Flux with their own photo-print design. The digital printing capabilities from adidas have already been seen on general release ZX Flux styles like the "Multicolor Prism" and "Ocean Waves," and now, anyone can create their own custom image-based sneaker for just $110.
While the platform will certainly yield some amazing results, as seen on some early designs that were created in Germany where the app first launched, there could also be plenty of #struggle from 'heads who simply aren't pros at photography or design.
Enter FluxWith.Us.
The new website, which launches tomorrow, allows visitors to submit their own designs that can be downloaded and used by others on the #miZXFLUX app. It's 100% free and content is completely user-driven.
"The idea with FluxWith.Us is that everything is equally available," the FluxWith.Us team told us. "Anyone can download any design for free, and with the playing field leveled, we’re hoping that the best designs receive the most attention."
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To get the ball rolling, the site will be unveiled with designs from Sneakersnstuff and DJ Clark Kent. Going forward, additional shops as well as notable sneakerheads and artists will also be contributing their work. And while the site has already received the support of many A-listers in the game, everyone is encouraged to submit a design.
"We think it’s cool that a high school kid's design can sit side by side with one of the biggest names in the industry."
By democratizing great content, FluxWith.Us opens up everyone to explore the possibilities that exist with the #miZXFLUX app without having to be a skilled photographer or designer.
Download limits will not be enforced and designs will always be available for use. It's this refreshing strategy, which essentially goes against the typical mentality that exists in sneaker culture today, that makes the FluxWith.Us motto an appropriate one: Inclusive, not exclusive.
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"The idea of effectively inverting the limited edition paradigm is exciting to us, and we’re excited to see how this is received, and where this goes."
FluxWith.Us launches tomorrow at 11 a.m. EST with Sneakersnstuff's design followed by the unveiling of DJ Clark Kent's submission later in the day at 7 p.m. EST.
Yeah, we Flux with it.
