Is Greats Brand Disrupting the Luxury Sneaker Market?

Is Greats Brand Disrupting the Luxury Sneaker Market?

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Complex Original

Image via Complex Original

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Launched just shy of a year ago, Greats Brand has caused quite a stir in the luxury footwear industry with the recent drop of its new sneaker, The Royale. They've taken the direct-to-consumer approach offering customers legitimate handmade Italian sneakers at a price point that seems nearly too good to be true—just $159.

We'd tell you these tennis-inspired kicks are made with hand-selected leathers from Italy's best tanneries and that the footbed and lining use full-grain vegetable tanned Vachetta leather, but you'd probably call bullshit. But alas, this flourish is real. Call them what you will, but these are the best bang for your waning buck if other luxury brands on your list aren't financially feasible. Available in white and black with additional colors to follow, they're available at Greats Brand now.


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[via Greats Brand]