Concepts and ASICS Will Have You "Gel-ly" With Their Latest Collaboration

Get ready for another Concepts x ASICS collaboration.

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Complex Original

Image via Complex Original

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Boston retailer Concepts took to Instagram earlier today to announce their latest collaboration.


Fresh off its work with Clarks, Concepts continues its "Red" theme this time with ASICS and the Gel Lyte V. In the teaser image, we get a look an overhead shot of the release featuring varying lace colors along with the "Red" tongue and inner lining. It was almost a year ago that Concepts released the "Three Lies" ASICS Gel Lyte III and just like that release, fans will be clamoring to get their hands on these GLVs. August 2 is the scheduled release, so get your funds together and pray you'll have the chance to cop.




[via Cncpts' Instagram]