Owner: Paul Rodriguez
P-Rod’s name still rings loud in the skate world. Even at 29 years old, which can be construed as “old” to other skateheads, he has established himself as a superstar and is one of the most influential skaters of all time. So, on top of his own line of Nike skate shoes, he has also started his own skatewear and sneaker shop, Primitive, in Encino, Calif. While carrying Paul’s signature lines, they’ve also amassed quite the assortment of skate-certified Nikes and adidas and street-stamped Jordans and Asics.