After sharing countless teasers, opening a pop-up shop in Brazil, and dropping two surprise #KithStrike releases, Ronnie Fieg has just revealed the video lookbook, by videographer Jonah Schwartz and directed by Mellany Sanchez, for his Kith Football Equipment collection.
The #KFE project takes inspiration from the World Cup and honors the U.S. and Brazil. The collection consists of athletic wear that includes windbreakers and track pants that represent both countries in a major way. As always, Fieg's collection is highlighted with footwear. For #KFE, he comes together with long-time collaborator ASICS for the the Gel Lyte III "USA" and GT-II "Brazil."
Ronnie Fieg also cements Kith as a lifestyle powerhouse by collaborating with Beats to produce the KITH x Beats Studio Headphones and KITH x Beats Pill 2.0—all part of #KFE electronics.
The entire collection is currently available at the pop-up, which runs up to July 2. It's located at Rua Artur de Azevedo, 517, São Paulo. A stateside launch will follow this week on June 28.
[via Kith]
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