Collaborated With: Vans
What They're Known For: All-over prints, not taking themselves too seriously
If there's one thing to know about Kenzo, it's prints. Founded in the '70s, it became relevant and young once Opening Ceremony co-founders Humberto Leon and Carol Lim took the creative helm. Kenzo takes its borderline psychedelic patterns and places them on Vans' original designs, and it's a winning combination. That's not the only thing Kenzo has going for it. The brand is partly responsible for the rise of the high-fashion sweatshirt. If you've seen sweatshirts with a tiger's face on the front, or anything vaguely similar, it's either from Kenzo or influenced by the label. It's this relaxed approach to high-fashion design that's also allowed for collaborations with New Era on fitted hats—something that, not too long ago, would have been the antithesis of high-fashion. Besides, sneakers and hats go together. That's why Kenzo is able to enter a space that most wouldn't expect it to prosper in.