Matt Powell Says Skechers Is the Hottest Sneaker Brand in America

Sneaker analyst Matt Powell says Skechers is the hottest sneaker brand in America.

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Complex Original

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Even though Skechers may not necessarily be a household name for sneakerheads, they've been making plenty of noise in the footwear industry this year. In fact, according to SportsOneSource analyst Matt Powell, Skechers is the "hottest major brand in the U.S." as indicated in his Footwear Overview report for April 2014.

Skechers just had the best first quarter in terms of net sales in the company's 22-year history and now maintains the no. 5 market-share position amongst athletic shoe companies.

Regarding Skechers' impressive Q1, the company's president Michael Greenberg said, "We're firing on all cylinders with product initiatives and fresh innovative footwear styles that are clearly resonating with consumers. We believe this positive trend will continue as the demand for our brand remains strong worldwide."

[via Wall Street Journal]