Brand: Nike
First Signature Sneaker: Nike Sherane

Kendrick Lamar's emergence as one of rap's premier showmen has been swift and with lots of racket. K Dot has made it very apparent that he knows he's good. He's also made it apparent that he is cognizant of his Compton roots and has vowed to only rock the Nike Cortez. He's broke that promise, but he constantly has rap enthusiasts paying attention.

His ability to rock GR Nikes and sought-after limited releases is admirable, but until Kendrick gets his own signature shoe—with some back story about how they'd help him run from his attackers and show up at Sherane's house—his fans won't be satisfied.