Brand: Jordan Brand
First Signature Sneaker: Jordan Normcores

You've seen the man rocking just about every release over the past few years, sitting courtside with his soon-to-be baby momma, Olivia Wilde. He is the modern day Jerry Seinfeld in terms of sneaker influence, making prominent Jordan Brand drops looking hella bland and almost, dare we say, normal? It's hard to make a pair of "White Cement" IIIs look like dadwear. And you know what? It works, because there are more people out there like him than there are like us. So introducing high-profile Js to the rest of America means more $$$ for Jordan.