Kanye West and adidas took their relationship a step further in Germany today. The sportswear brand officially introduced Kanye to the corporate team at the adidas Global Brand Conference. The rapper confirmed that the the public will first get a look at his products this coming June. He also spoke about being able to be a creative in other outlets other than just music.
"To get to the point to be able to make your own shoe, and have people react to it, was such an amazing feeling that I can never let go," Kanye said at the conference. "When I create and when we create, it's not based off the idea of celebrity advertising."
He continued: "This was the company that was experienced and brave enough to let me create." See Kanye's full speech about creativity in the video above.