Jordan Brand's seeding campaign has been on full display of late with rapper Fat Joe being the most recent celebrity to share swag via Instagram.

Included in Joe's package were four upcoming pairs of Js including the much anticipated Air Jordan VI "Carmine" Retro.  Being an athlete or celebrity definitely has its perks and for sneakerheads, it doesn't get much better than being on the JB's seeding list. Based on Joe's hashtags, we're also reminded of the DJ Funkmaster Flex's upcoming Planet Kixx opening which should be a major sneaker event.



[via Fat Joe's Instagram]