What It Does Well: Announcing release dates.
Foot Locker's digital content has paid big dividends for the retailer. Its blog, Foot Locker Unlocked, has been around since 2008, and gives vital information to sneakerheads who want to learn more about the sneakers that they're copping off the wall. The site's extended release calendar alerts everyone to what is dropping and when. For example: Remember when Foot Locker said it was releasing the Red Octobers? That was done through Foot Locker Unlocked, which everyone had their eyes glued on.