While it's been teased for a minute, Pharrell's deal with sneaker giant Adidas is now hella official. As far as the actual pieces that will be featured in the collection, we've already seen a few, from the black leather track jackets Pharrell's sported at various functions to these all red sneaker boot things.
One thing is for certain, this shit is gonna sell all the way the fuck out. Personally, I think Pharrell's steez can be a bit off the reservation and misguided at times, even if his influence with shit like trucker hats and hip-hop skater streetwear is unquestionable. Plus, he's basically the Quincy Jones of our time and the world's greatest living producer, so I'm not gonna sit here and nitpick the fit of his jeans or whatever.
The only question left to answer at this point is who Adidas will sign next? Their virtually unstoppable roster now includes: Pharrell, Kanye, Nigo, Rick Owens, Raf Simons, Jeremy Scott, Mark McNairy, Yohji Yamamoto and, unofficially, A$AP Rocky. Talk about a fucking roster. Adidas x Young Thug leopard print dresses on deck? Don't scoff. At this point, anything can happen.