There's no doubting that everything Heidi Klum touches turns to gold, so it's only natural that New Balance has locked down the German beauty for four years and running.
HKNB first launched in the fall of 2010, but has yet to release an iconic look to drum up interest in every VS-loving, selfie-obsessed #fitspo queen. While there is definitely room in the market for a women's sought after fitness shoe (see: Reebok Freestyle, Nike Free), but it hasn't happened yet. For this collaboration's sake, we hope that New Balance can tap into their New England heritage roots and Heidi Klum could bring her "Make It Work" mentality to this collaboration expires.
According to this video posted on Facebook, Ms. Klum only exercises when she can fit it into her daily life, whether it's running in NYC or talking the family on a hike. She goes on to explain that this is why her activewear needs to be versatile for many purposes. While we adore Heidi and love seeing her sport her own kicks on the West Highway, we have yet to spot her rocking her own collection IRL.
Where the collaboration could strike a chord is footwear. The first HKNB footwear launched in 2011 for $80 to $90, reworking the brand's classic 410 and 320 designs in minimal colorways devoid of neon or reflective materials— a rare find in today's fitness market. This spring's collection includes a women's Running 890, Running 1600, and Lifestyle 420 each ranging from $75 to $115 in 3 colorways including pastel graphic prints, corals, grey and the classic all-white / all-black offering.
As for the apparel, the pastel pinks, minty blues, along with staples in bright pink and black anchor the collection of mesh tops, dance leggings, graphic running shorts and sports bras. Click here to see the full collection and let us know whether or not you're in or out.