Concepts has taken part in some of the most important sneaker collabs over the past few years. The Massachusetts-located shop also isn't afraid to work with tons of brands and venture outside of its comfortable wheelhouse. Its latest work is with Reebok to celebrate the Insta Pump Fury's 20th anniversary, and Concepts definitely didn't play it safe.
Teasing an image on Instagram this afternoon, Concepts has made this collaboration wild ignorant. Part of the sneaker's upper looks like a silk shirt that The Rock or Diddy wore in the '90s, and the top layer of the upper has an equally disruptive blue print.
Expect the full sneaker to be shown in the near future.