Another month in sneakers has come and gone, which means its time for sporting goods market research firmSportsOneSource to break down all the key figures. The industry's leading sneakerologist, Matt Powell, recaps all of the important business details of what went on in sneakers every month as part of his Executive Summary. Here are five interesting tidbits from January. To see the report in it's entirety or to get some more details, just find Matt on Twitter at @mattSOS.
1. The top selling models during the fourth quarter were the Nike Free 5.0, followed by the Air Jordan XII, and the Air Jordan XI.
2. January is the smallest month of the year in terms of sneakers.
"Sales are affected dramatically by the weather. Cold and snowy weather is not conducive to sport footwear sales."
3. Nike's brand share increased by mid-single digits increase for the month to 41.3 percent.
4. The Internet accounted for 14 percent of all sneakers sold in dollars in January.
5. Jordan Brand didn't have its best sales in January
"Jordan had a poor month, with sales down in the high singles. The retro releases in January did not seem to be as strong as in previous years. Quantities appeared to be more limited."
