As time has gone by, the amount of readers on sneaker blogs has exploded. People have shifted the way they get information from word of mouth to checking blogs. They've moved to the source. Having all the information in one spot means that brands were able to find a way to speak to the people who were interested. Remember that around the time that Rachel, Ross, Monica, Chandler, and Phoebe were taking their final bow you had to keep an eye on the Eastbay catalogue, or grease some palms over at Foot Locker. Now you’re reading this list. Where did the time go?