Although the brand is known more for its crocodile-branded tennis shirts, Lacoste has also put a lot of effort into revamping its footwear collection. For example, Lacoste will be launching a pack of archival tennis sneakers this spring that celebrate the brand's French roots. In 2014, the brand is launching a new program called 24Teeth, where it'll be doing some limited-edition sneaker collaborations with the world's top boutiques and designers.