KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is adidas Geofit. This anatomical foam construction is used in a wide range of adidas shoes, including basketball, running, and skateboarding models. adidas Geofit is also featured in sneakers endorsed by professional athletes like Derrick Rose and Dennis Busenitz, so it goes without saying that it's suited for the highest levels of performance.

What is it? adidas Geofit is a foam construction, often used at the ankle or heel collar of shoes, that helps to add comfort and support whether you're pounding it out on the hardwood, the track, or your skateboard.

How does it work? The anatomical build of adidas Geofit forms to the wearer's foot over time, providing a more custom and glove-like fit, all the while remaining supportive and comfortable. This is because the soft texture of adidas Geofit foam delivers high levels of comfort while its contouring properties help to support the foot in areas where it's most needed.

Notable products: adidas adiZero Rose 4.5, adidas adiZero Rose 4, adidas Busenitz ADV, adidas Supernova Sequence 6

Bottom line: No matter your sport, adidas Geofit delivers long lasting comfort and support.

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