In striving to make a difference beyond the sneaker world, KicksOnFire has created a campaign to raise money for clean water. While many of us enjoy the luxury of copping kicks, there are over 5,000 kids dying because they don't have something most take for granted. With 100 percent of the money donated going to clean water projects and charities, all of you sneakerheads have the power to contribute to something bigger. Given the energy heads spend camping for releases, it will take but a mere fraction of that to make a donation and be a key component in making the lives of others that much better. Just in case that's not enough, KicksOnFire is prepared to lace one lucky donor with a fresh pair of "Gamma Blue" Air Jordan XIs in their size. Kicks are fly, but making a difference is surely better.
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