The quality of Nike Basketball products speaks for itself, but what’s equally as impressive is the design process that goes behind making your favorite Swoosh-branded basketball gear come to life.

As Nike hoops celebrates its 40-year history on the hardwood this season, the brand offers some insight into its design approach in an all-access video that details the making of various products, including footwear, apparel, accessories and more. Check out the video below featuring the creative minds behind products like LeBron James’ signature shoe lineup, as well as other high-profile NBA athletes. You may even get a glimpse into what Nike Basketball has in store for the future.


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