KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is Columbia Omni-Dry. Touted by Columbia as "the most breathable waterproof technology around," Omni-Dry is designed to keep athletes dry during intense activity in any weather conditions. While maintaining strong water and wind blocking properties, Omni-Dry also allows for air to circulate and keep any moisture development at bay.
What is it? Columbia Omni-Dry is an air-permeable, waterproof fabric that transfers moisture from perspiration out of the garment where it can be evaporated. All the while, Columbia Omni-Dry maintains heavy-duty wind blocking properties and can repel the elements in the worst of conditions. For athletes planning on highly physical outdoor activities, Columbia Omni-Dry is an ideal solution to stay dry and comfortable.
How does it work? Columbia Omni-Dry is more air permeable than Gore-Tex, which allows for higher levels of breathability while retaining the same weather-proof properties.
Bottom line: Whether you're cold-weather fishing or tearing up the mountains on your snowboard, Columbia Omni-Dry technology is a suitable way to stay dry and comfortable this season.