Beginning over the weekend, Nike took over Miami Beach's luxurious 1111 Lincoln Road venue, awarding fans of the Swoosh and LeBron James to go out and experience all that is Nike Basketball and LBJ.
The 11|11 Experience allowed wishful customers to purchase the new Nike LeBron XI as well as gave opportunities to customize t-shirts and other product, play around with NIKEiD designs, get in a nice training session on the court and more.
Sunday night, the King himself was in the building to greet fans, snap pictures and take part in a Q&A session, led by Kenny "The Jet" Smith and Terrence J. Of course, much of the talk centered around Bron's new signature sneaker with Nike, as he himself was donning a very bright 1-of-1 pair. LeBron would not disclose what colorway he would be rocking during tonight's opener, but per the norm, we suggest tuning in.
The event also brought out such notable guests as Pharrell, Teyana Taylor, DJ Irie, DJ Steph Floss, and more. But to get a slight feel for what went down in sunny South Florida, simply scan through the on-hand imagery above.
And remember, Nike and LeBron want you to strive for greatness.