Brand identity is a complicated thing as it is a combination of your branding or your image as a whole; the identity or the visual aspects that form your overall brand and your logo, the simplest form of an icon that describes you. To me the logo is often the most overlooked piece of a successful brand. The public automatically can separate a great logo from a bad logo. They don’t have to have any sort of design senses to know what looks good and what doesn’t. Ultimately that look, or a reestablished look; can drive consumers away from your brand, just ask GAP. But if done properly the public will except the logo to the point that it becomes a part of them as it is as much as a representation of that person as it is that brand.

A good logo speaks for you when you are not there to speak yourself. Your name is your name but if done properly your logo can speak more in the streets then your name ever will. I have compiled a list of what I consider to be a collection of some of the best-executed personal logos in footwear history. Some of these logos are representation of great graphic design, some represent a cultural movement and others are a better representation then the athletes and the brands themselves.