It's all about the midsole this year, with EVA technology being a major focus for all major running brands. New Balance unveiled their Fresh Foam technology to a crowd of super runners and outdoor enthusiasts at Outdoor Retailer in Salt Lake City, all eager to talk about the endless possibilities of foam density.
The midsole boasts an innovative technology that takes a page out of the 3-D printing process, an up-and-coming technique that is slanted to change the way all products are made. New Balance employed the process to dissect a traditional midsole into three separate materials into unique geometries to ensure a stable, neutral ride. The result? A smooth ride on a geometrically engineered foam midsole.
With a significantly reduced drop from heel to toe and an ultra-plush ride, this shoe is harder and more responsive than New Balance's current RevLite technology (as many New Yorkers already know), which is softer with less return. For the runner that wants a more-responsive ride, this shoe may be something to consider next year.
The Fresh Foam 980 will launch February 2014 for $110. Stay tuned for Sneaker Report's review of the Fresh Foam technology and the rest of New Balance's latest.