KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is New Balance Ionix. This innovative midsole/outsole setup strips away materials for a plush and lightweight underfoot feel.
What is it? New Balance Ionix is a midsole/outsole construction which is made up of less material than standard configurations. Inspired by the geometrics of a molecule, the smallest physical unit of an element, New Balance Ionix is all about removing materials for a lightweight and flexible ride.
How does it work? By forgoing a traditional solid compound midsole and outsole, New Balance Ionix technology allows for a significant reduction in weight. Built with resilient RevLite foam, Ionix strips away unnecessary mass without losing any of its cushioning, elasticity, or rebound properties. The outsole of Ionix models feature rubber only in the highest wear areas, providing traction, protection, and durability.
Notable products: New Balance Minimus Ionix 3090v2
Bottom line: Runners who embrace the minimal sneaker movement will love the stripped-down feel of New Balance Ionix technology.
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