KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is Lotto Sport Italia's Laceless technology. Featured as one of Sneaker Report's The 10 Most Unconventional Soccer Cleat Releases of All Time, this technology was first introduced in the form of the Lotto Zhero Gravity II 100 soccer boot and features an upper that forgoes traditional shoelaces.
What is it? With Lotto Laceless, it's not so much about what it is, but what it isn't. The laces aren't hidden or tucked away, they're simply eliminated altogether. In their place is a rubber and elastic compound which wraps around the wearer's foot. Lotto Sport Italia has researched the technology for over a decade, constantly tweaking and adjusting the innovative configuration.
How does it work? Lotto Laceless technology is designed to deliver a light and aerodynamic feel, providing a snug-like fit which results in enhanced control.
Bottom line: If you're looking to try something new on the soccer field, Lotto Laceless technology's innovative comfort could be your answer.