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15 Design Elements the Air Jordan Line Changed Forever

Air Jordan III

Year Released: 1988
Designed By: Tinker Hatfield

This shoe is significant for many reasons that have been discussed before but what really makes the shoe important from a design language standpoint is that it is the first Air Jordan to have Visible Air and it was the first to debut what could be the most recognizable logo in history, the Jumpman. The use of materials and color would make the III go down as one of the most iconic sneakers ever but its use of branding and technology is what established it as a serious contender as one of the most important sneakers of all time.

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