Lyrics: Entire Song
Artist: Run DMC
Track Title: "My Adidas"

The S. Carter kicks, that adidas originals campaign with Nicki Minaj and Big Sean, and those god-awful Master P sneakers all owe credit to Run DMC, the first hip-hop act to score a sneaker endorsement. Then-road manager and music industry legend Lyor Cohen invited adidas executive Angelo Anastasio to a Run DMC show in Madison Square Garden. The group performed "My adidas" at the the concert, when Run asked the audience to hold their adidas in the air. The thousands in attendance obliged and Anastasio was moved to tears, prompting him to convince the higher-ups at adidas to give the group a huge $1 million endorsement deal. How many other rap sneaker co-signs managed to break that big of a barrier?