The New Balance 990 was the first athletic sneaker to sell for over $100. Nowadays, we wouldn't even bat an eye at that price, we'd think it was a great deal. But back then, the sneaker's pig suede upper and Virbam sole gave the sneaker a superior edge over its competitors. And it's those attributes that make us still love the sneaker to this day.
As the years went on, the 990 evolved into several different models, but kept the core principles that it first visited. New Balance has made a short video discussing why the sneaker is great, but how it also reflects the brand's ethos.
Watch the clip above to see why you need a pair on your feet today.