14. An architect finds his true calling.
Tinker Hatfield was hired at Nike as a corporate architect in the early '80s. He came to Nike the way most did then, via the University of Oregon and Bill Bowerman's track team. In 1985, with Nike looking to revamp the sneaker design side and Hatfield looking for a new challenge, he put his all into an in-house design competition and easily won. His life-and the course of sneaker history-took a turn for the better.